The Toronto skyline at night, seen across the water, with the CN Tower lit red under a sky full of stars.

RULE 20

Nothing is to be taken seriously.

Except your website. We take that very seriously.

We do the hard things and make them look simple.

See what we doTalk to us

What we do

Lines of website code on a dark computer screen.

01

Websites that work.

Fast, good-looking, easy to update. Built on a platform you own, not rented from a page builder.

A glowing tunnel of pointed arches in blue and violet light, leading to a bright point.

02

Found, not lost.

Search engines and AI assistants are how people find you now. We build so both can read you, and both can recommend you.

A man in a hat shouting into a big, battered metal megaphone.

03

Noise, on purpose.

Social media, launches, campaigns. The loud part, planned so it actually goes somewhere.

Rows of server racks in a dark data centre, their lights reflected in the floor.

04

Kept running.

Hosting, email, security, updates. The boring bits nobody sees, until they break. Ours don't.

How we roll

  1. A hand writing with a pen on paper, lit from the side.

    Talk.

    You tell us what you want. We ask what you actually need.

  2. Lines of colourful program code on a dark screen.

    Build.

    We make it. You see it early and often. No surprises.

  3. Out-of-focus red, orange, blue and white city lights glowing against the night.

    Launch.

    It goes live, and we stick around to keep it that way.

Light trails from traffic on a city freeway at night.

Pick your level

01

Launch

Get online, properly.

  • A one-to-three page site, built to be found
  • Contact form and business email set up
  • Mobile-ready, fast, secure

Let's talk

02

Grow

For when people should be finding you.

  • A bigger site: more pages, a news or blog section, an online shop if you sell
  • Set up for search engines and AI assistants
  • Social media accounts set up to match

Let's talk

04

Custom for You

Everything in Keep, plus the things nobody else has.

  • Programs and tools built just for your business
  • Connected to the systems you already run
  • Grows as you do

Let's talk

Three pages or ten thousand products, Keep fits.

Every site is sized and quoted to what it actually is, never to a price list.

Abstract red lines crossing and curving on a black background.

About the Rule

The internet has rules. Nobody agrees who wrote them, and nobody agrees what most of them say. Rule 20 is the one everybody remembers:

Nothing is to be taken seriously.

We took it as a company name, and a working style. We don't do stuffy. We don't do jargon. We don't do forty-page proposals for a five-page site.

But the Rule has a fine print, and so do we: the work gets taken seriously. Every time.

Except Rule 71.

The Golden Gate Bridge at dusk, seen from a San Francisco pier, its lights reflected in the bay.

Got something to build? Or something to fix?

Tell us about it. We answer fast, and we answer in plain English.